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Artistic vanguards plot new aesthetic movements, print controversial magazines, hold provocative art shows, and stage experimental theatrical and musical performances. These revolutionaries have often helped create America's countercultural movements, from the early romantics and bohemians to the beatniks and hippies. This work looks at how experimental art and the avant-garde artists' lifestyles have influenced, and at times transformed, American culture since the mid-nineteenth century. The work will introduce readers to these artists and rebels, making a careful distinction between the worlds of the high modern artist (salons and galleries) and the bohemian.

• Sales Rank: #2834950 in Books
• Brand: Brand: McFarland
• Published on: 2008-03-03
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .62" w x 6.01" l, .75 pounds
• Binding: Paperback
• 262 pages

Features

• Used Book in Good Condition

About the Author
Roy Kotynek is professor emeritus of history, Oakland University, Rochester, Michigan. He lives in Rochester. Professional musician and author John Cohassey has contributed numerous biographical and cultural entries for Gale Research. He lives in Pontiac, Michigan. Both Koytnek and Cohassey served as consultants for the History Channel program Hippies (2007).

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• Sales Rank: #497484 in Books
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Few advances in MR imaging have had the impact degenerative neurologic disorders, white matter d- that dif usion-weighted (DW) imaging has had in the eases, toxic/metabolic disorders, and tumors. As one evaluation of brain. From the time of the early de- can easily see from the table of contents, the authors scriptions by LeBihan and colleagues of the ability have systematically covered all major areas of neu- to image and measure the micromovement of water radiology. T is will allow cross-referencing to pr- molecules in the brain to the present time, dif usion lematic cases which one may encounter. Additionally, imaging and its derivatives have made an impact in knowledge of what represents a normal adult brain the evaluation of multiple disease processes, primar- and a normal developing brain along with an exp- ily in ischemia, but also in other conditions of the nation of artifacts seen in DW imaging makes this a brain. In most medical centers dif usion imaging is valuable book. It is noteworthy that the authors have no longer considered a sequence to be used in spe- chosen to abundantly illustrate the clinical material, cial circumstances, but rather it is employed as part drawing on pathologic correlations in a number of of routine MR imaging of the brain. Because the in- areas.

• Sales Rank: #3171191 in Books
• Published on: 2009-06-18
• Original language: English
• Number of items: 1
• Dimensions: .90" h x 7.80" w x 10.40" l, 2.30 pounds
• Binding: Hardcover
• 402 pages

Review

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“In an expanded second edition of their clinically important book Diffusion-Weighted MR Imaging of the Brain, Drs. Moritani, Ekholm, and Westesson, along with other contributors, have presented the radiologist with a highly readable and well-illustrated book. … for anyone reading through this book, the applicability of DWI and its derivatives to a wide range of abnormalities becomes apparent. … this book can be confidently recommended to all neuroradiologists, either as part of their personal library or as part of a departmental library.” (American Journal of Neuroradiology, September, 2009)

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• Sales Rank: #5375143 in Books
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[I690.Ebook] Free PDF Beginning MySQL, by Robert Sheldon, Geoff Moes

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• Provides programmers with a complete foundation in MySQL, the multi-user, multi-threaded SQL database server that easily stores, updates, and accesses information
• Offers detailed instructions for MySQL installation and configuration on either Windows or Linux
• Shows how to create a database, work with SQL, add and modify data, run queries, perform administrative tasks, and build database applications
• Demonstrates how to connect to a MySQL database from within PHP, Java, ASP, and ASP.NET applications
• Companion Web site includes SQL statements needed to create and populate a database plus three ready-to-use database applications (in PHP, Java, and ASP.NET)

• Sales Rank: #1433697 in Books
• Brand: Brand: Wrox
• Published on: 2005-04-01
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.80" w x 7.40" l, 2.66 pounds
• Binding: Paperback
• 864 pages

Features

• Used Book in Good Condition

From the Back Cover
Beginning MySQL

As the most popular open source database system in the world, MySQL boasts ease of implementation, minimal overhead, consistent reliability, and low total cost of ownership. This hands-on resource offers you a complete look at MySQL and explains how to implement MySQL and access MySQL with various programming languages.

Using a task-oriented approach along with numerous helpful examples, this book takes you through the steps necessary to install MySQL 4.1 on Linux and Windows platforms, create and manage MySQL databases, query and manipulate data, and administer the MySQL database management system. By the end of the book you'll have a solid foundation for understanding MySQL as a robust, flexible, and easy-to-implement application that has many diverse uses.

What you will learn from this book

• Where to find MySQL components on your system and what tools are available to access and manipulate data
• How to set up logging, manage security, optimize performance, and back up and restore your system
• Ways to insert, update, copy, import, export, and delete data
• How to access a MySQL database from within a specific programming language
• Effective methods for establishing a connection to a database and issuing SQL statements

Who this book is for

This book is for programmers who are new to MySQL but who have some experience in PHP, Java, or ASP/ASP.NET developing applications that access backend databases.

Wrox Beginning guides are crafted to make learning programming languages and technologies easier than you think, providing a structured, tutorial format that will guide you through all the techniques involved.

About the Author
Robert Sheldon’s MySQL programming is rooted in ten years of experience working with SQL, as it is implemented not only in a MySQL environment, but also within SQL Server, Microsoft Access, and Oracle environments. He has programmed with SQL directly through database interfaces and script files and indirectly through PHP, JSP, ASP, and ASP.NET applications that connected to various databases and issued SQL statements. Robert has also managed the maintenance and development of Web sites and online tools, which has included performing project analysis, developing functional specifications, and managing database and Web development. He has designed and implemented various Microsoft Access, SQL Server, and MySQL databases, as well as developed and implemented a variety of Web-based solutions. In all these roles, he has had to perform numerous types of ad hoc queries and modifications, build databases, create and modify database objects, create and review embedded statements, and troubleshoot system- and data-related problems.
In addition to having a technical and SQL background, Robert has written or co-written nine books on various network and server technologies, including two that have focused on SQL Server design and implementation, one on SQL programming (based on the SQL:1999 standard), and one on Microsoft Office Access 2003. The books that Robert has written contain training material that is designed to teach users specific skills and to test their knowledge of the material covered. Having contracted as the senior developmental editor for the Microsoft certification team, he brought to these books his experience developing exam items that helped to focus readers on the skills necessary to perform specific tasks. Robert has also written and edited a variety of other documentation related to SQL databases and other computer technologies. He works as an independent technical consultant and writer in the Seattle area.

Geoff Moes is a software architect and developer who has designed and implemented databases in MySQL as well as having designed and implemented software systems in PHP, Java/J2EE, and ASP.NET that have utilized MySQL databases through various database connectivity interfaces. Geoff received his bachelor’s degree in Computer Science from Virginia Tech and has worked in the software industry for 18 years. He specializes in software and database architecture and development as it relates to Webbased systems. He has worked with several database products in addition to MySQL, including SQL Server, DB2, and Oracle. He has also developed a variety of software applications that have connected to various databases using several different languages and platforms including Java J2EE/JDBC/EJB, C++/ODBC, and ASP.NET/ODBC/OLEDB.
Geoff’s publishing credits include “Passing Arrays Between Jscript and C++” (September 7, 2000, ASPToday.com, under WROX) and three articles published in Windows & .NET Magazine (online): “Common Internet Hacker Attacks” (December 1, 1998), “Remote Web Administration, Part 2” (November 1, 1998), and “Remote Web Administration, Part 1” (October 1, 1998). Geoff works as an independent software consultant in the Washington D.C. metro area. When he is not in front of the keyboard, he enjoys photography, mountain biking, hiking, and international travel.

Most helpful customer reviews

1 of 1 people found the following review helpful.
As you can see...
By bondibox
I found this book to be very informative, and the authors quite knowledgeable. Stylistically, however, they have a tendency to spoon feed the reader. I have crossed out more than ONE HUNDRED instances of the phrase "as you can see." The use of meaningless redundancies is a crutch that becomes a distraction to the reader. I also think the book could have been better proofread as I've found many slips, like saying parenthesis when they mean single quotes. The term "STRAIGHT JOIN" is written with an underscore in *every* instance - "STRAIGHT_JOIN" is not valid mysql syntax.

0 of 0 people found the following review helpful.
Learn MySQL here
By John
This book is still sitting on the shelf. There's nothing wrong with it. It's just that you need to know programming before you buy this book and attempt to understand what it is talking about. It is not for beginners. Yes, it says Beginning MySQL. You are a beginner at MySQL. Otherwise it is a very good book. I know enough now to understand quite a bit of what it is saying, but I'm not ready to take it on just yet. Thanks

John

0 of 0 people found the following review helpful.
Great purchase
By Mrs. Phillips
I purchased this book for a computer class. I enjoyed the format of this learn as you good book. Plenty of fine example and working labs to get a good foundation for learning.

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[I106.Ebook] PDF Ebook The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy, by D. Forbes

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In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

• Sales Rank: #654067 in Books
• Published on: 2015-06-16
• Released on: 2015-06-16
• Original language: English
• Number of items: 1
• Dimensions: 9.55" h x 1.06" w x 6.23" l,
• Binding: Hardcover
• 254 pages

Review

'In The Science of Why, David Forbes offers a deep dive into the psychology behind consumer behavior. By explaining the different kinds of motivation that drive purchases, he enables you to fine-tune your marketing. As a helpful bonus the book is peppered with real-world examples of how successful marketers have used a particular motivation.' Roger Dooley, author of Brainfluence

'Understanding 'why people do what they do' has puzzled mankind since the time of Socrates. Over the centuries, many, including Freud and Maslow, have furthered our understanding of human behavior. In The Science of Why, David Forbes distills the scientific body of knowledge into nine core motivations that drive behavior. Utilizing case studies and his experiences with the MindSight methodology, he effectively illustrates how brands can leverage emotional insights into core motivations to engage authentically with consumers.' Lisa R. Courtade, Head, Global Customer & Brand Insights, Merck & Co., Inc.

'Marketing must change in light of neuroscience, and this book is an invaluable roadmap to success in this new order.' Douglas Van Praet, Author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

'This is a must read for all marketers. Dr. Forbes explains the psychology of how we are wired; our personalities, our intrinsic and extrinsic motivators, and how that influences our reactions to the external world. Using his own proprietary MindSight Matrix allows him to give real-life business applications, along with suggested marketing messages to better connect with consumers. Dr. Forbes makes a compelling case for why better understanding human psychology will unlock true emotional connections.' Michelle Adams, PhD, Founder of Marketing Brainology

'In today's person-centered marketing environment, success depends on understanding the deep emotional needs in consumers' lives, and then creating and marketing brands and products that will contribute to fulfillment of those needs in a truly meaningful way. In The Science of Why, Forbes offers a theoretically compelling, eminently practical, battle-tested, example-rich playbook for doing just that.' Stephen D. Rappaport, Author and Marketing Consultant, Stephen D. Rappaport Consulting LLC

'The Science of Why is a must-read for any business looking to develop products, services and campaigns that have deep psychological appeal.' Paul Marsden, blogger Brand Genetics

About the Author
Dr. David Forbes founded Forbes Consulting over 20 years ago as a strategic market research consultancy dedicated to creating business advantage through deep psychological consumer insights. Since that time, he has built Forbes Consulting into a major resource for scores of corporations in the CPG, Financial Services, and Pharmaceutical industries, both domestically and internationally (client list appended).

His seminal publication on motivational theory has reshaped the dialogue on the topic, and the work of he and his team at the Forbes Consulting Group has revolutionized the way his clients think about their consumers, their products, and their marketing materials―leading them to create vastly more successful products and messages targeting these new consumers.

David Forbes holds a PhD in clinical and cognitive psychology from Clark University, USA, and was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development before beginning his career as a business consultant. He quickly developed a following of clients who understood the power of emotion in driving behavior, well before this became a topic of mainstream interest.

Since that time, Dr. Forbes has received numerous awards and recognitions. His work on the MindSight® tool won him the Advertising Research Foundation's Great Mind Award in 2012. He was also awarded the Brand Innovator Award at the 2012 World Brand Congress. He was a finalist for the Disruptive Innovation Prize at the Insights Innovation Exchange 2014 Amsterdam.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great tool for marketers to learn how to better know their consumers, but needs editing.
By Hall Ways
The emotional drives that are fueled by how people want to think and feel about themselves are at the very heart of the forces we must persuade and sell to. -- David Forbes

In The Science of Why: Decoding Human Motivation & Transforming Marketing Strategy, author David Forbes tells readers to think of the book “as a map to guide us as we set out on the journey to discover who our consumers are and to learn why they do what they do.” Dr. Forbes believes that emotions are at the root of consumers’ nine core motivations, which drive all consumer behavior. Further, Forbes believes if businesses can view the world from the perspective of consumers’ emotional motivations, then marketers will be able to successfully promote their products. The Science of Why is divided into chapters which explore each of the nine motivations Dr. Forbes presents in the MindSight Motivational Matrix, and chapters include plenty of sidebars, plus sections titled “Consumer Portraits” and “Case Studies” that apply real world examples to the concepts. Each of those chapters concludes with a “Takeaways” section that summarizes the main points of the chapter and what the marketer needs to remember about the consumer motivation explored within the chapter.

The strength of The Science of Why is in Dr. Forbes’s extensive knowledge of the psychology of consumer motivational behaviors and Forbes’s own vast experience in the industry. Forbes covers everything from the great scholars of motivation studies to the research methodologies used over the ages to extract what drives consumers to make their purchases. The writing is straightforward and informal, which makes the book easy to follow and understand (while making grammar traditionalists a little crazy). The message is clear that in order to successfully market their products and stay alive in an ever-changing marketplace, businesses must take the time to know their consumers. Fortunately, Forbes provides direction and numerous specific tips and strategies for market research.

Where the book needs work is in editing. (This is why I really rate the book 3.5 stars.) Sadly, there are numerous errors in punctuation and capitalization, along with dropped words, added words, and typos; even the jacket blurb had errors. There were formatting inconsistencies and some illustrations that included information in a font so small it was difficult to read. Additionally, the author has a habit of using quotation marks for emphasis – the equivalent of using air quotes in speech -- which detracts from the professionalism. These issues could easily be corrected with a thorough editing, which one would expect with the publication coming from a major publishing house. Dr. Forbes clearly knows his material and is a highly educated person, but the errors chip away at the otherwise outstanding and informative presentation of the material.

The book is fascinating and spends more time on detailing the history and psychology of human motivation than it does on addressing practical applications for the marketer. Awareness and knowledge of what drives consumers is essential for the marketer, and readers looking for those aspects will not be disappointed; however, readers looking primarily for marketing strategies may be frustrated and find the level of background explanation unnecessary. I recommend this book for marketing students and business world marketers who are interested in learning how to better know consumers and changing the way products are promoted to meet consumer needs.

If you like this review, read it and many more on my blog http://kristinehallways.blogspot.com .

0 of 0 people found the following review helpful.
Practical solutions for advertisers, marketers, businesses everywhere
By Michael Green
While Forbes’s ambitious title teases, this little gem does not disappoint. His 30+ years in consumer marketing research build on his Ph. D. in psychology to produce a quantum leap for business marketing. What Mendeleev’s Periodic Table did for physical science, Forbes does for human motivation with the MindSight Motivational Matrix. His thesis is that 21st century marketing requires deep understanding of consumer motivations. Forbes brings his insights to help manufacturers and service providers unlock the hidden ‘ciphers’ of values, attitudes, and dispositions that compel modern consumer choices.
This book introduces Forbes’s MindSight Matrix, a motivational template evolved from his vast experiences in market research with America’s premier companies. The Matrix defines the motivational space of human choice and is concentrated on understanding WHY consumers choose to buy one product rather than another. What Forbes presents is actually a modern theory of human motivation, specifically motivations that directly influence choices.
Those who specialize in marketing products and choices will be favorably rewarded for their study and understanding of the MindSight motivational matrix. To assist them, Forbes lays out nine core chapters, each dedicated to one of the 3 x 3 matrix cells. In each of those chapters he presents:
• Introduction of basic theory and research and how the motive develops through life;
• A consumer portrait, an archtype of decision making for the motivational type;
• Guiding statements, questions, and issues that hone product marketing;
• How brand and product marketing and identification motivate consumer choice;
• Some chapters contain the “Cult” products section for building an In-Group;
• Marketing messages designed to appeal to people with the specific motivation;
• Motivation-based marketing principles & most effective marketing messages;
• Case studies of highly successful marketing; and
• An enumerated list of “takeaways” from the chapter.
What is not to like about having this information available in an “owner’s manual” format?
Forbes’s writing is straightforward and accessible. He consistently relates to experiences from different age and status groups, and he is self-disclosing to personalize a point. Going forward, The Science of Why should be required reading for product designers and manufacturers, ad men and marketers, as well as CEOs and CFOs. For anyone who wants to sell a product or service, this little gem will be worth reading, re-reading, and re-re-reading.
I am pretty positive about The Science of Why, because the ideas in the book are practical, research-based, and effective. But the book is not perfect. It does not, for example, discuss the important difference between reasons and causes, where reasons, just as often as causes, can influence personal choices. Nor does Forbes include any information about powerful personality causes like addictive, phobic, or obsessive motivations, which are sufficiently rare in the marketplace that most marketers would ignore them anyway. These tertiary considerations do not detract from the book’s core message: marketing in the 21st century can become much more effective by employing the scientific marketing strategies landscaped so effectively by Forbes.

0 of 0 people found the following review helpful.
Why do I like the Budweiser commercial so much?
By Francine
The Science of Why delves into the psychological reasons behind why different people are attracted to different advertisements and how advertisers design the ads towards these personality types. Mr. Forbes is very knowledgeable about this subject as he owns his own consulting firm that deals with helping advertisers understand and market their products to consumers. His high level of intelligence is evident throughout the book as he writes in depth about different personality types and what these types would look for, consciously and unconsciously, in advertisements before buying the product. It often reads like a text book and I’m sure it must be a part of the recommended reading of a marketing course somewhere. I admit there were times my mind wandered a bit but Mr. Forbes does a good job of pulling the reader back in with interesting side notes and, my favorite, real life examples of how certain products and companies have used little tricks to entice different personality types to buy the product. Most of the time he doesn’t name the company or product but it’s fun to speculate which company or product he is referencing. Before reading this book I always thought myself to be fairly savvy at not falling for advertising “candy” but now I realize I’ve fallen for almost all of the tricks of the trade. The Budweiser commercial gets me every single time and I don’t even like beer! David Forbes and this book reminds me of radio personality Terry O’Reilly who discusses the same issues with advertising and I’m a huge fan of his so overall I found this book to be really fascinating. I read the digital version of this book which worked well on my ereader and the cover, although fairly plain, uses the question that plagues most of us, Why, and so caught my eye. This was an interesting and informing read.

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